Quad Graphics acquiring ad agency in Poland
The advertizing agency Peppermint is specialized in printed and digital campaigns.
Quad Graphics Europe, with its large printing house in Poland, acquired the Polish advertizing agency Peppermint last October. The acquisition is a part of Quad’s strategic change to become more of a ”marketing solutions provider”, aiming at more efficient marketing on a great variety of platforms.
– Peppermint is sharing our 3.0 vision to learn how our customers plan, create, launch and measure their marketing campaigns in a more effectice way on all platforms, says Joel Quadracci, chairman and CEO of Quad Graphics, in a press release.
As a part of Quad, Peppermint will from now on be able to offer a broad range of marketing solutions and creative services. Peppermint will continue to launch new brands and create campaigns both within B2B and B2C. Furtermore, Peppermint will continue as an own brand.
– While we continue to write the next chapter in our company’s history, we are keeping our large engagement towards finding new business. We are proud printers who are looking at all aspects of our company and industry and how to develop. We will continue to develop in order to change our company and our industry into something that will be able to offer our clients the most powerful solutions on the global market, says Joel Quadracci.