The Smart Packaging Revolution
This is content from Two Sides, a project that is run by Grafkom in Norway, Sweden and Finland. Visit Two Sides Nordics here.
Whether it’s reducing waste, attracting new customers or fighting fraud, embedded smart technology is quickly becoming the next big thing in packaging.
For the vast majority of the packaging industry, the use of smart technology in the supply chain is nothing new. After decades of the barcode and later, the QR Code, RFID tags and electronic chips are used throughout the industry to track products as they move from manufacturer to retail outlet. But their use beyond the supply chain has been limited to scannable codes that give access to product information and one-off marketing campaigns
“The global smart packaging market is set to grow by 5.4% over the next decade to reach $52bn by 2025”
But with the development of new and more cost-effective technology, those codes and campaigns are about to become a lot more available and useful to both customer and producer, improving both the value and the sustainability of packaging.
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