Magazine with unique print solution – puts the spotlight on skin cancer

Ink that reacts on daylight.

The Norwegian Women’s magazine KK had a special summer cover with a creative touch. The female model  on the cover has a mole that gets bigger when exposed to daylight. The front cover is part of a campaign from The Norwegian Cancer Society, created by ad agency Try.

“We have been working with this UV ink for a long time, and we are very grateful for the cooperation with the magazine KK and The Norwegian Cancer Society,” says Caroline Riis and Eirik Sørensen at ad agency Try, which is behind the idea, reports Grafkom Media Monitor.

Pictures from KK Instagram.