Paragon invests more in Sweden – opens up in Gothenburg and recruits two key employees from competitor

Paragon Group’s investment in the Nordics is taking a new step as the company now will start using Paragon as a brand name in Sweden. 

Newly established Paragon Communication Sweden will consist of 11 persons divided on a new office in Gothenburg and at Holmberg’s production unit in Malmö.

The company has also hired two new key employees from the management of company CA Andersson. Paul Sandell (LinkedIn) will be responsible for sales in Sweden, while Annica Ljungberg (LinkedIn) will head the Gothenburg office.

“Our commitment is about meeting the future demand from the market with a complete solution where services requiring creativity and strategic communication in all channels are important,” says John Eager, CEO, Paragon Graphic Services.

Holmbergs and the new team = Paragon Communication Sweden

Paragon Communication Sweden will be able to offer all of Paragon’s services and products, which includes even customer communication, identification and graphic services.

Swedish industry news site Resumé has also reported on Paragon’s broadened focus in Sweden.

“Paragon Group is increasing their focus in the Nordics and aims at further growth. The company sees a major opportunity in being able to go to market with a more complete solution where one agency can offer the entire value chain. This is a key in order to win market shares and get further growth in Sweden,” says Peter Wessner, finance director at Holmbergs, to Resumé.