Drupa 2021: Xerox and Bobst pull out

Two major exhibitors are pulling out of Drupa 2021. Bobst, with a large part of hall 10, and Xerox, with a quarter of hall 8b, have both stated that they will not be participating in Drupa 2021.

Xerox writes in a press release that the company has decided to pull out due to the uncertain future of large events and not ideal timing in terms of Xerox product launch cycles.

Bobst says that the company has chosen to pull out of major events and exhibitions as part of its sustainability initiative. The company will rather focus on its own ”Competence Centers”.

“We have started to make the customer experience virtual with live streaming demonstrations from our demo center which gives a dedicated customer experience and less travel,” says Bobst.

Printweek has more on the story.