Bording buying majority stake in KLS – launching Pureprint in Sweden
Bording becomes the first printing company in Sweden to offer cradle-to-cradle (C2C) certified print and packaging products.
Bording Sweden and Danish KLS shared the same boot at Scanpack last week. And there is a logical reason behind that: Bording has increased its ownership in KLS to 60 per cent and will shortly introduce the Pureprint brand in Sweden.
KLS Pureprint’s COO, Kasper Larsen, will be one of the speakers at Print Next, 24 November in Stockholm, and tell more about the environmental vision of the company.
What is C2C certification? Listen to this podcast with Kasper Larsen from KLS
Investing in new offset
The joint print capacity will be increased with the investment in a new offset press in Hvidorve, Copenhagen.
KLS has for several years been working hard with transforming their production to become as sustainable as possible and is certified according to the sustainability requirements of Cradle to Cradle.
Bording Pureprint will be the first company in Sweden to offer printed matters and packaging that meet the requirements of Cradle to Cradle (C2C).
At Scanpack, Grafkom met Bording’s sales representatives Peter Stenros, Stockholm and Tommy Nilsson, Helsingborg.
“It will be great to go to market with real green printed matters. The challenge will be to make sure that our clients really understand what C2C is, and explain to them that this is the most extensive sustainability certification of all. One thing is to talk about sustainable products, another thing is to convince print buyers to pay more for it. But we are looking forward to this challenge,” says Stenros and Nilsson.
Read the full story at branschkoll.se.