Swedish printer wins major design prize

The design agency Happy F&B won the Swedish Golden Egg award in the category for “identity design” on behalf of the printing house By Wind, formerly known as Danagårdlitho/Göteborgstryckeriet.

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Recentlty, two of Sweden’s largest printing houses (Göteborgstryckeriet and Danagårdlitho) merged and their entire energy need comes from own wind power production.

”Happy F&B wanted the energy production to be the basis of the new name and the new identity. By Wind’s logo shows in real time the strength of the wind at the site and how much electricity this generates. The movement in the logo doesn’t only remind the viewer of a wind turbine but also about a printing press’ rythmic sounds.”