Two Sides

A new study by Royal Mail MarketReach and Warc shows that almost half of Generation Z trust mail ads and 42% have searched for a brand online after receiving a piece of direct mail. Read more

A study by Harvard Business Review has revealed just how much influence printed catalogues can have on sales. Read more at nordics.twosides.info.

The United Nations selected Xerox to provide devices certified to meet internationally recognized security and product sustainability standards and onsite support to the COP26 conference, which took place in Glasgow, between 31 Oct – 12 Nov…

Parcel inserts have been around for a while now, but new tracking technology has the potential to make them a major marketing channel. Read more at nordics.twosides.info.

Consumers are becoming increasingly conscious of their impact on the environment, and the majority of Swedish consumers believe the recycling rate of paper isn’t very high.  Read more at nordics.twosides.info.

Could shifting from print to online learning be harming the education of the world’s students? Read more at nordics.twosides.info

If managed sustainably, forests play an indispensable role in climate and biodiversity protection. They protect soils and water resources, provide livelihoods, and contribute to the wellbeing of rural and urban communities. Read more at…

Support Two Sides in our campaign for promoting paper as a sustainable communications channel. As a Two Sides partner you will receive branded material for use in i.e. social media. Read more about the benefits of joining Two Sides.

Lessebo Paper’s product Lessebo Recycled, which was launched on the market in 2019, has been awarded the EU Ecolabel. “The EU Ecolabel awarded Lessebo Recycled is a way for Lessebo Paper to make it easy for customers to make a difference…

The pandemic has driven sales of print books to their largest figures in a decade. Find out why more readers are turning to print, and what titles they are reading. Read the whole story at Two Sides Nordics here.