Love Paper week is back

Love Paper Week is back for its second year – celebrating paper’s sustainability and relevance.

Following the success earlier this year, Love Paper Week returns in 2026, from 2–6 February, to highlight the unique role paper plays in our daily lives – and its strong environmental credentials.

Building on the First Year

Love Paper, a global campaign promoting the sustainability and attractiveness of print, paper, and paper packaging, is once again bringing the industry together to champion paper to businesses, consumers, and local communities.

In its first year, Love Paper Week introduced simple, yet effective tools that enabled players in the print, paper, and packaging sectors to tell the story of paper and sustainability. With increasing industry support in its second year, activities will be even broader and participation greater – reinforcing the message of why paper remains an essential, sustainable, and creative medium in today’s digital world, and a sustainable packaging solution.

“Paper remains one of the most sustainable and effective forms of communication. It is renewable, recyclable, and biodegradable – yet many misconceptions exist,” says Josh Birch, Campaign Manager for Two Sides UK. “Love Paper Week is about giving the industry a collective voice to challenge myths, share facts, and celebrate the benefits of paper with both businesses and consumers.”

Paper’s Positive Story

Research shows that despite progress, many consumers still underestimate paper’s environmental benefits. For example:

• Many believe the recycling rate for paper is low, but Europe recycles a total of 75% of all paper – the highest recycling rate for any material.¹
• European forests, which supply the raw material for paper, are growing in size and are managed under strict sustainability standards.²

By highlighting such facts, Love Paper Week aims to break down misconceptions and encourage informed choices.

How to Get Involved

To support the campaign, Love Paper is once again offering free materials that organizations can use throughout the week, including:

• Posters and graphics/videos for social media
• Email signatures and digital elements
• Backgrounds for digital meetings
• Official Love Paper Week branding

“From printers, publishers, and DM specialists to packaging producers, paper manufacturers, and distributors – Love Paper Week is an opportunity for the entire sector to participate and showcase paper’s positive story,” Birch adds.

Find Out More

You can download materials to support the campaign here .

Sources:

¹ European Paper Recycling Council, Monitoring Report, 2024

² Two Sides, European Forests, 2024