Podcast: Election Year, AI, and the New Name for Sweden’s Largest Printing Group

In the latest episode of the Branschkoll podcast, Tommy Jansson, Segment Manager at Multiply, shares the latest updates from the newly formed group. He also discusses his views on AI, how the upcoming election year could provide a boost for the industry, and the current trends in public procurement.

The graphic arts group Multiply—previously known as Åtta45, Exakta, and GBGT Box—has completed an extensive branding process to unify its operations. With approximately 460 employees and a turnover of SEK 1.2 billion, the company establishes itself as the dominant player in the Swedish printing and graphics industry.

In an interview on the Branschkoll podcast , Segment Manager Tommy Jansson shares his vision for the company’s and the industry’s path forward, as well as the prevailing market conditions of 2026.

Listen to the podcast below or on Spotify .