Spotlight on product media at Print Next

Print Next on November 20 will focus on a broad range of topics. One of them is product media, which several speakers will address from different perspectives.

At Print Next, the development and future of the graphic industry will be discussed. In addition to networking with colleagues, there will be a wide range of speakers on stage throughout the day.

👉 Read more about the program and register here.

One area that printing companies are increasingly moving into is product media, which is why this year’s event will place special focus on this segment.

“If you want to gain a deeper understanding of product media, this is an event you shouldn’t miss. Both through the various seminars, where we’ll dive into trends and business opportunities, and through all the discussions that will take place during the breaks,” says Ola Karlsson of Grafkom, who organizes Print Next together with Grafiska Företagen.

Customer relations combined with digital simplicity

Among the speakers are Samuel Landin and Jesper Löfgren from the platform Unitedprofile, who will share their extensive experience in e-commerce of promotional products and workwear. They will discuss everything from managing the massive product range to how to meet customers effectively online.

Ultimately, it’s about combining strong customer relationships with digital simplicity.

Where is the industry heading?

Camilla Fjordland from New Wave Group, one of the largest players in the Nordic promotional products market, will also speak at Print Next. As a leading and publicly listed company, New Wave has deep insights into industry trends and developments. Camilla will share these insights in her presentation titled “The Opportunities and Challenges of the Promotional Industry.”

Producer or printer?

Ola Karlsson from Branschkoll will also give an overview of the structure of the promotional industry—who the key players are and how the lines are increasingly blurring between suppliers, resellers, and those who add value by printing or decorating products.

“Here, the graphic industry has great potential to expand its offering. But it’s important to know what you’re good at and which part of the promotional industry best fits your business. You’ll gain a much better understanding of that by coming to Print Next,” says Karlsson.

Print Next is organized by Grafkom and Grafiska Företagen, with Grafkom also publishing this newsletter.