Marknad
Two Sides: Changing tides in the book industry
Physical books are driving the growth.
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Marknad·1 min läsning
131 companies remove misleading anti-paper statements in 2019
Two Side’s Anti-Greenwash campaign has during 2019 convinced 131 companies world-wide to remove misleading claims about the environmental impact of paper. Of the 131 companies globally, 30 of them come from “wins” in the Nordics. “This means in reality that thousands and thousands of consumers no lo
Two Side’s Anti-Greenwash campaign has during 2019 convinced 131 companies world-wide to remove misleading claims about the environmental impact of paper.
Of the 131 companies globally, 30 of them come from “wins” in the Nordics .
“This means in reality that thousands and thousands of consumers no longer are exposed to misleading claims that are damaging for everyone working with paper and printing. This is of course very important for how paper is perceived as a communications channel, “says Magnus Thorkildsen, Two Sides Nordics.
Read the entire story here (In Swedish).
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Is the printed door drop still valid?
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Report: Young People Want to Read More Books
New Report on Reading Habits: Printed Books Dominate, but Lack of Time Keeps Swedes from Reading More, Two Sides reports. According to Branschkoll.se, a new report reveals that while printed books remain the most popular format, over half of Swedes cite lack of time as the main reason they don’t rea
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