Two Sides: Changing tides in the book industry
Physical books are driving the growth.
The survey of 5,900 European consumers, conducted by industry campaign Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging. Read more at nordics.twosides.info

The survey of 5,900 European consumers, conducted by industry campaign Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging.
Read more at nordics.twosides.info
Physical books are driving the growth.
Study shows the strength of door drops for retailers.
New Report on Reading Habits: Printed Books Dominate, but Lack of Time Keeps Swedes from Reading More, Two Sides reports. According to Branschkoll.se, a new report reveals that while printed books remain the most popular format, over half of Swedes cite lack of time as the main reason they don’t rea