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Two Sides: Changing tides in the book industry
Physical books are driving the growth.
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New research reveals a love for print – but environmental myths persist
Last week, Two Sides presented a comprehensive study which shows how European consumers perceive paper and printed material. Environmental myths still exist to a large extent. “t is positive and not too surprising to see that print as a medium for reading and communications still comes out on top wi
“t is positive and not too surprising to see that print as a medium for reading and communications still comes out on top with a clear majority agreeing it to be the most enjoyable way to read.
It is positive to see both wood and paper are viewed as low environmental impact materials but the misconceptions around forestry and recycling rates have highlighted the necessity to raise awareness in these areas,” says Magnus Thorkildsen , country manager Two Sides in the Nordics.
Read more about the survey and the findings on Two Sides Nordics.
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Is the printed door drop still valid?
Study shows the strength of door drops for retailers.
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Report: Young People Want to Read More Books
New Report on Reading Habits: Printed Books Dominate, but Lack of Time Keeps Swedes from Reading More, Two Sides reports. According to Branschkoll.se, a new report reveals that while printed books remain the most popular format, over half of Swedes cite lack of time as the main reason they don’t rea
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