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Podcast: How to sell print products to AI agents

Agentic commerce is opening up a new sales channel for printers. Print providers who start testing the technology now have the opportunity to become among the first in the world to make their offerings accessible to AI agents.

Podcast: How to sell print products to AI agents

In collaboration with Branschkollpodden, we are now publishing an episode featuring Patrik Knutsson from GutenLex. The podcast explores how AI agents may soon search for print providers and place orders for printed materials on behalf of their users.

P.S. Patrik Knutsson will also be speaking at Print Next on November 18. At the event, he will share more on how graphic companies across the entire value chain can adapt to agentic commerce.

Start testing today

GutenLex is currently in public beta testing and is looking for more participants from the Nordic print industry. This offers print providers, suppliers, and industry organizations the chance to test the technology and help shape how a common standard should be designed.

Learn more at GutenLex.org, where you can also request an account to begin integrating your systems.

In this podcast episode, you will learn about:

  • What agentic commerce is and how it differs from traditional e-commerce
  • Why AI agents require structured and machine-readable information
  • How protocols like UCP and MCP work
  • Why printed materials are more complex than standard retail products
  • How GutenLex describes printed products, materials, formats, and finishing
  • How a unique digital identity can be created for each individual print product
  • How a print provider can describe its production capabilities and offerings to AI agents
  • What graphic arts companies can start testing right now
  • Why the industry needs a unified, open standard
  • How structured product information can also support traceability and future environmental regulations

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